Twin Cities-based

FAST, QUALITY RESEARCH

Time-boxed or ongoing user experience research to help product teams make data-informed decisions with rigor

specializing in Edtech, Financial Tech and Civic projects

Schedule a quick discovery call

Senior Expertise, Boutique Agility

Building Trust with your Users

Your customers and your questions deserve the compassion and attention that only qualified UX researchers can provide. Sure, you can use AI to ask questions - but will your customers share what truly matters?

Favored by Fortune 500 Companies and Clients

10+ years of experience leading high-stakes research projects for Google, Microsoft, and the US Digital Service, combining the rigor of enterprise research with the speed of a startup.

Professional Deliverables in the Format you Need

Would a highly polished deck help the decision making? Or a Q&A? A workshop? A co-creating session? Or some combination?

I deliver impactful research insights no matter you need them delivered

Specialized User Experience Research and Design Services for Edtech, Financial Servies and the Public Sector

Open to project in other areas as well

Professional UX Services

From generative to evaluative research, and everything in between ( ICP, surveys, concept and usability tests, ethnographic research) at your disposal

Generative Research

Uncover the "why" behind user behaviors before you start building. Using rapid interviews and observational studies, we identify unmet needs and hidden opportunities. This foundational work ensures your product roadmap solves real problems, not just assumed ones.

Concept Testing for Product Development

Validate your ideas early to avoid costly development mistakes. I test your prototypes, wireframes, or value propositions with real users to gauge reaction and refine direction before a single line of code is written. This step acts as your safety net, ensuring you invest resources only in concepts with proven traction.

Usability Testing and Content Validation

Identify friction points caused by confusing layouts and unclear language. Beyond watching users navigate your interface, I test your microcopy, headlines, and error messages to ensure they guide users rather than mislead or stop them. This ensures your product is not only easy to click but also easy to understand, reducing support tickets and boosting conversion rates.

Diary Studies for Behavioral Data

Capture long-term behaviors and emotional journeys that short tests miss. Participants log their experiences over days or weeks, revealing how your product fits into their daily lives and evolving contexts. This deep dive is ideal for understanding habit formation, loyalty drivers, and complex workflows.

Surveys for Large-Scale Quantitative Data

Need to see the numbers behind the inights? I design statistically valid surveys that scale your qualitative findings, helping you measure sentiment, prioritize features, and validate hypotheses across a larger audience. Data Visualzation included

Validating Information Architecture

Ensure users can actually find what they're looking for. Using card sorting and tree testing, I evaluate and optimize your site structure and navigation to match mental models, not just business logic. A solid IA reduces support costs and prevents users from bouncing due to confusion.